What to BRAND?

Branding is not new. The things, which sell today, are branded properly; whether it is a cartoon Mickey, chip like Pentium or an elegant Mercedez Benz. To make a brand in the market is not easy especially when your customers are more informed than you. But, something, which is of utter importance, is what to brand first? Product or yourself? To create an image of a product in the minds of the customers is an art. When you sell a product, you also sell yourself. Other than selling shoes, Nike sells itself to the customer as the right choice, the logo, which is a tick mark. The customers treat the person or the company as a value addition to the product who sells the product. Just consider the case of a salesman. He needs to be properly dressed and a smile on his face before he describes the product to the customer. I believe that every one of us should make ourselves a brand and differentiate ourselves from the herd. We need to perfectly measure our strengths and weaknesses to sell ourselves. I did the same while joining my organization. People know me as a person who can speak anything and on everything. That’s the way I have branded myself. There are many who sell themselves tactically. There could be serious repercussions if branding is neglected. To brand yourself the way you want is very easy

1.Work on your strengths and keep aside your weaknesses.
2.Flaunt your strengths whenever you are around people. Like, if you are a good speaker, you can enter the discussion and make some valuable addition or if you are the one who is good in negotiation, then you can very well make the discussion in your favour
3.Never try to avoid a person who gives you a feedback. Because, that could be an opinion of 10 other people whom you have not met
4.Polish your skills and try to be among people. If you are shy and introvert, branding does not help much. It means, you have created a niche for yourself and if you think, hats your market, well and good

Enough of branding?? Not really...Brand yourself to be on the other side. I mean the brighter side.