How do we define the term "Marketing" in Consultancy language.Put in simple words,Marketing is a way of looking at doing business,promotional activity and a location.Infact, most consultants would associate the marketing approach as being able to understand the clients point of view-the issues they have in their industries,in their companies and in their own roles.The marketing concept involves meeting three requirements which are:
1.decisions about what your business should do are based on your clients' needs and wants.
2.you select the best way to meet the needs of your clients and prospective clients.
3.your organizations' performance objectives are achieved by meeting clients' needs in a way that satisfies them.
Generally,in a Consultancy,the consultant enters the client's domain to learn all there is to know about the client's fears and desires and then uses that information to design and supply the service.Marketing in the consulting language is being able to createa product or service that fits the client so it will sell itself.
I would post on one of the most important aspects of Consulting i.e. "DIRECT MARKETING" in the next post...So keep reading
Wednesday, April 30, 2008
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