The Four Steps of Visualizing STRATEGY

Visual Awakening
.Compare your business with your competitors' by drawing your "as is" strategy picture.
.See where your strategy needs to change

Visual Exploration
Go in the field to:
.Discover the adoption of hurdles for noncustomers.
.Observe the distinctive advantages of alternative products and services.
.See which factors you should eliminate, create, or change.

Visual Strategy Fair
.Draw your "to be" strategy canvases based on insights from field observations.
.Get feedback on alternative strategy pictures from customers, lost customers, competitors' customers, and noncustomers.
.Use feedback to build the best "to be" strategy.

Visual Communication
.Distribute your before-and-after strategic profiles on one page for easy comparison.
.Support only those projects and operational moves that allow your company to close the gaps to actualize the new strategy.


Courtesy: Harvard Business Review