Tuesday, August 7, 2007

BLOG your Business

Blogging has been important in the business arena. Its not seen just as a weblog where you post your articles for fun. Blogging has been a true value addition to the business. Blogging is often viewed as a tool for business networking. The best way to network is visit other’s blogs, put your comments and in turn increase the traffic in your blog. The question arises, why to blog when you already have a reputation in the market? Well, blogging can be used as a centralized source of information for all your customers, shareholders, vendors etc. It’s always good to enlighten your customers on the latest happenings in the business domain. Consider, THINKFLAT, a blog of Infosys by Nandan Nilekani, where the focus is mainly on outsourcing, economy and various business domains like Banking. Prominent writers of the Corporate Arena like Romil Bahl, Stepehen Lane and Nandan Nilekani himself enlighten readers with some serious thoughts. Even, Capgemini CTO believes in Blogging. Capgemini’s thought leaders and advisors bring the spicy happenings in the world of business and Technology. A company like Accenture too believes in Blogging. The Blog is categorized into Experienced Consultant’s Blog, Consulting Analyst’s Blog, Some of the high profile employees like Ed Gottsman and Andy Zimmerman run their blogs on Accenture.

Thoughtworks provides platforms to all its employees to run their individual blogs in Thoughtworks Blog. It is seen as a way to communicate and exchange ideas freely among the employees. Some of the bloggers like Sanjeev Bikhchandani’s Blog “Wisdom in hindsight” helps readers to discuss on various subjects and truly enlightening.

Blogs have come a long way as a contributor to increase knowledge. Sometimes, it can be used as a potential Knowledge Management Tool.

I recommend the blogs below:

http://thinkflat.infosys.com/
http://origin.capgemini.com/ctoblog/
http://www.accenture.com/Global/Research_and_Insights/Accenture_Blogs/default.htm
http://bikhchandani.blogspot.com/