CONSULTING MARKET INTELLIGENCE

Market intelligence provides the context for a business' performance. Market intelligence concerns the attitudes, opinions, behavior, and needs of individuals and organizations within the context of their economic, environmental, social, and everyday activities. To ensure the marketing plan operates in the right context, you must understand how the external world behaves and develops. The kind of things you might want to know include:
·Proportion of the target market that's online (e.g., number of businesses, households, or individuals)
·Internet users' profile (e.g., demographics, device ownership, psychographics, lifestyle)
·Internet use (e.g., length of time online, sites visited)
·Competitive activity (e.g., advertising campaigns)
This type of information helps an e-business create a picture of the environment it operates in:

How fast is the market growing, and where is it growing fastest?
How are my competitors performing, and how do I compare against them?
Some primary market intelligence sources include:
·Audience panels, such as Nielsen/Net Ratings and Score
·Large-scale syndicated surveys
·Data aggregators
·Industry analysts
Market intelligence brings context to the site-centric world often inhabited by digital practitioners. It allows you to understand and assess your business' performance in the context of the overall market's development and your competitors' performance.

Consulting Market Intelligence services have become quite popular. While providing market intelligence services, you help your clients in:

Assisting management in the development of strategy formulation and execution.
Adding tangible stakeholder value through its capacity to deliver powerful market insight.
Delivering practical, unambiguous, market objective based recommendations.

The Consultants takes care of the things mentioned below while providing Market Intelligence Service.
·Linking Market Share Outcomes and Bottom Line Improvement
·Engineering Successful Market Entry and Expansion
·Locking In Market Dynamics to The Business Planning Process
·Strategic Market Positioning for Client Companies within Industries
·Linking New Product Development and Market Success
·The Operation of the Company qua Brand
·Merger & Acquisition Analysis
·Forecasting potential industry development scenarios and corporative implications