MEDIA and CREATIVE Strategies

Enough of Business Consulting!! Lets glitter this post with paparazzi..errr..I mean MEDIA.I will be talking about working on CREATIVE and MEDIA Strategy. CreativeStrategy means deciding on the tone in which you wish your story to be told. Here, I mean "Is there a better way than featuring your Client Testimonials and have them talk about their work with you?". Media Strategy means what are you planning to do?? How to make sure creative and media strategies go hand in hand and helps in benefitting your organization.
1)Conduct Workshops and launch Newsletters to invite Clients.Talk about the Workshop and if the organization is coming up with new product launch.Keep the pace and excitement going in Client's mind.
2)Follow-up Newsletter to prospects.
3)You can start a Survey.Work with the PR People to generate interest on your products and firm among the prospects.Guest Speakers always helps and come as a Value Addition to the Workshops.
4)Prepare a Report and publish the Survey Findings.Invite the Prospects to the Workshops.

Its the paparazzi which works wonder. No doubt,traditional management has value in the market but glitterati always helps in attracting the masses. Its like serious film-makers like Shyam Benegal and Rituparno Ghosh have their own audience and gets accolades but the one who is always the talk of the media is KARAN JOHAR.

The idea is to do a "KJ MARKETING-KARAN JOHAR MARKETING" while placing your firm in the market or selling the products, KJ helps...