FILMS in MANAGEMENT SYLLABUS… A Serious Study or Farce??

Before we heard, Kkrish making news in IIMs. Reason, its inclusion as a Case Study in IIMs. And, the recent inclusion is Chak De India. Now a days, it’s becoming common for the Management Students taking movies as a Case Study. It obvious to ponder why it’s happening?? I have few questions to ask:
1) Is it a Marketing gimmick for the movies to a new way to popularize the colleges? After IIMs, there have been few B and C Grade colleges adopting to include films as a Case Study.
2) Are these movies taken as a Case Study because of their Box Office success, technical advancement in the way movies are made, inspiration provided by the movies or Management Students are giving a serious thought to be recruited by Film Makers to make Big Budget Movies.
To me it seems to be a new way of Branding. If a movie is made a Case Study in the Colleges, it means the movie is more than entertainment. An new way to understand how some film- makers are best from the herd and their movie needs to be seen by the public. If I ask a normal person, what do he know about Kkrish, well, the answer would be a
1) Hrthik Roshan Starrer
2) Rakesh Roshan’s Movie
3) A huge Box-Office Success

Now, if it’s a Case Study, few things will come into picture, like
1) What kind of special effects used? How Bollywood is using some of the best technologies in their movies?
2) What kind of marketing a movie has done to cater to its audience?
IIM Indore thought Kkrish to be a “Successful promotion of Brand India” But is Kkrish the only product in the market, which has made India felt its International Presence, or is Lagaan the only movie, which made India proud of??

Truly, Indian movies lack the seriousness in content and the movies, which are sent to International Arena, lack the message it needs to be given. People do not hear about any movie, which spreads messages on AIDS, humility faced by Indian Women. Why are we getting narrow on our thoughts?

Well, I am here to talk about Business. If we are looking a good way of marketing a film, no doubt its one of the good ways to brand your movie but what about social responsibility as far as movies are concerned. Movies are here for entertainment but Management Colleges are not. A serious thought needs to be given which movie should reach the masses and efforts should be realized that goes behind making a movie on social issue…