Saturday, September 8, 2007

COMMUNICATIONS Strategy

Communications Strategy is preparing a list of things which will enable us to communicate to the people in the marketplace.We can use this strategy both in our personal and professional life to make things easier and put ourselves n our organization in control.If you are planning to start an organization,product or service based, then a sensible strategy would be to build a database of customers n prospects so that building relationship will be easy.If you are selling a fast moving product, then a list of wholesalers,retailers would help you.

Its useful in an organization too.You maintain calender and address book,diary to help manage your relationships.A simple Birthday Note to your colleague or senior can work wonder in employee relationship in the company.Even the organizations understand the importance of professional relationship.In Chat Messengers like Lotus Sametime,there are facilities of maintaning address book.

A good database whether professional or personal helps us to manage one-to-one relationship.