PORTFOLIO APPROACH TO MANAGE INNOVATION

Portfolio is nothing but initiatives that the organization takes to build new products/ services or to bring a difference in the services it gives to its customers. The initiatives should be compared across dimensions such as stretch, strategic fit, risk, and potential return and resource requirements. By using different charts as lenses to compare initiatives, you can mix and match alternatives until you come up with the portfolio that's right for you.



There are four reasons why the organizations should use the portfolio approach to manage innovation

1.Risk Management :The portfolio is a risk management tool. If the organization have more innovation initiatives under way than traditional firms, and it is prone to stretch farther within each initiative, without an overall view of its innovation efforts, it could easily wind up taking too much or too little risk.

2.Visibility: The portfolio provides visibility that allows the organization's firm pace the introduction of new products and services. The organization should balance the introduction of revolutionary products with incremental improvements in others so as to maintain a steady flow. By having a comprehensive view of initiatives over time, it can avoid either overwhelming or underwhelming the marketplace.

3.Timing of New Initiatives: The innovation portfolio will time when the organization start a new initiative or transfer a completed one into manufacturing or the marketplace.

4.Discovering Synergies: The portfolio illuminates potential leverage opportunities among technologies, processes, products, and markets. This capability will enable your firm to get more for each innovation dollar while reducing development cost and risk, reduce complexity and free up people to work on tasks that generate greater customer value.


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FORMULATION Models

There are various models that can be used to assist in the formulation of strategy.I would discuss three broad categories of formulation models:

1. Matrix based Formulation Models
2. Nmemonic Letter based Formulation Models
3. Issues/Themes Models

Matrix-Based Formulation Models

These models take two variables, one variable being placed on a vertical axis and the other being placed on a horizontal axis. This makes possible to plot various options, products, companies and so on. Variables can be dependent or independent. They need to be important issues that are of relevance to the strategic situation being considered. Scale can be any of any parameters either a matrix can have three scales like "high", "medium", "low" etc or even 2 scales like "high" and "low". Plotting of variety of things like products/services, companies or even strategic choices can be done on a matrix which can be represented as bubbles, dots or enhancements. The size and shading of these can be used to show vital information.

Keep reading STRATEGYAAN for more FORMULATION MODELS..

OPERATIONAL Alignment- Continued

3. Degree of business strategy and IT alignment:HIGH and Use of Technology:HIGH(B):It means the business has a clear view of where it is going and how to innovate, identify and deploy technology to contribute to business success. The challenge for a business is to maintain this initiative to avoid falling into the place where the degree of business strategy and IT Alignment is low. Both the Balanced Scorecard and the 5 Views Model will be used continuously and reviewed to ensure that a business can maintain its competitive lead.

4. Degree of business strategy and IT alignment:LOW and Use of Technology:HIGH(D): There is a chance that the business is spending too much on technology and also that it is not getting any measurable benefit or contribution towards its business strategy. Many new start-ups either started or ended up here because of combination of poor business models and bleeding-edge technology solutions.

There are additional drivers pertaining to Planning, Funding and Communications from Operational and Strategic point of view.

Planning

Operational Fit: Responsive to business unit requirements, prioritize by business unit, IT plans reviewed by the business, IT infrastructure approval linked to funding

Strategic Fit: Involves all key business stakeholders, Single, well-integrated business plan

CONTINUED....