BRAND EQUITY QUIZ 2007:SCHEDULE

Brand Equity Quiz (Regional Finals)
Mar 9, 2007 Ahmedabad
Mar 10, 2007 Pune
Mar 13, 2007 Kolkata
Mar 15, 2007 Delhi
Mar 20, 2007 Bangalore
Mar 21, 2007 Chennai
Mar 22, 2007 Hyderabad
Mar 26, 2007 Kochi
Mar 29, 2007 Mumbai
Mar 31, 2007 Indore


Brand Equity Quiz (National Final)
Apr 29, 2007 Mumbai

Watch out to know more about this happening event....

Strategy DYNAMICS

The approach to strategy is just not making profits but how to use the profits for the future and build performance through time. Strategic analysis is about answering the business performance for the past few years, the performance that the business seeks and the alteration that could be done for the betterment of future. The challenge is to analyze the performance of the resources (customers, employees, infrastructure) and how can they be building in the future. Sometimes, there is an overallocation of resources, which makes it redundant. The performance measurement criteria are not properly defined. Sometimes, it is difficult for the organizations to correlate the customer base with the performance measures. Whether the existing customers come back at regular levels, how frequent the new customers are acquired and how many leave. These questions should be sorted first to develop a clear strategy for the organization. Even, competition in marketplace matters a lot. This enables to identify the key areas of operation and dig the high level opportunities to boost the performance of the organization and damage the rivals. Strategizing is easy with practical and facts. This gives a more confident view of the future.