Strategy DYNAMICS

The approach to strategy is just not making profits but how to use the profits for the future and build performance through time. Strategic analysis is about answering the business performance for the past few years, the performance that the business seeks and the alteration that could be done for the betterment of future. The challenge is to analyze the performance of the resources (customers, employees, infrastructure) and how can they be building in the future. Sometimes, there is an overallocation of resources, which makes it redundant. The performance measurement criteria are not properly defined. Sometimes, it is difficult for the organizations to correlate the customer base with the performance measures. Whether the existing customers come back at regular levels, how frequent the new customers are acquired and how many leave. These questions should be sorted first to develop a clear strategy for the organization. Even, competition in marketplace matters a lot. This enables to identify the key areas of operation and dig the high level opportunities to boost the performance of the organization and damage the rivals. Strategizing is easy with practical and facts. This gives a more confident view of the future.