Know your MARKET

Well, are you wondering to start a firm and sell products/service? Starting a business is not easy especially when there are so many aspects to Business. And, the most important aspect to your business is your market. It’s always better to have certain facts infront of you before starting your business.

1.Is there a demand for your product/service in the market? Who are the key players in the market?

Answer: Research is the only answer to the question. The research could be primary or secondary. There are a lot of website who sell information and research reports pertaining to the business and the location. The total sales of the products in that location and the growth of the sales of the product, demand for certain services are the key figures important to you. If you think of primary research, certain websites will help you. Preparing a questionnaire and targeting potential customers will definitely add a value to the research. If you are selling a service, lets say Consulting, then it’s very important to know what kind of Consulting you are going to provide. It’s always advisable to start with Niche Consulting and then expand your services. Starting a service business needs a more prepared research. You need to know your competitors. Competitor analysis is of utmost importance. You need to research on the following:

1.Who are your competitors?
2.Kind of pricing they do for their services?
3.The list of clients of the competitors and the untapped clients in the market
4.Differentiation strategy of your services. It’s always better to add a product to your service so that you can win the clients of your competitors. The question arises, if I have a consulting firm, what kind of products I can sell? Well, products need not be tangible. It can come in the form of newsletters, white papers or industry insights.

Its also essential to know whether the market is saturated or in its infant stage. Depending on this, you will be able to know your scope and reconsider your decision to cater to the market you have decided to.

The information required can be gathered from a various of sources like Trade information, Demographic and Economic Data, Business groups, Management Universities who conducts a lot of research during their project etc.

To Be Continued...