There are various models that can be used to assist in the formulation of strategy.I would discuss three broad categories of formulation models:
1. Matrix based Formulation Models
2. Nmemonic Letter based Formulation Models
3. Issues/Themes Models
Matrix-Based Formulation Models
These models take two variables, one variable being placed on a vertical axis and the other being placed on a horizontal axis. This makes possible to plot various options, products, companies and so on. Variables can be dependent or independent. They need to be important issues that are of relevance to the strategic situation being considered. Scale can be any of any parameters either a matrix can have three scales like "high", "medium", "low" etc or even 2 scales like "high" and "low". Plotting of variety of things like products/services, companies or even strategic choices can be done on a matrix which can be represented as bubbles, dots or enhancements. The size and shading of these can be used to show vital information.
Keep reading STRATEGYAAN for more FORMULATION MODELS..
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